Lane Bryant’s #ImNoAngel Campaign Empowers Women to Love Their Bodies

“Girl, you are thicker than a Snicker!”

“Oooowee, damn, you thick!”

“Say ma, you got curves for days!”

Hi, I’m Veronica and I am a proud, curvy woman! I have always embraced my curves and I love my bawdy!

Recently, during the 2017 Emmy Awards, Lane Bryant showed a new 30-second spot for their #ImNoAngel campaign.

In the commercial, the plus size retail giant features voluptuous, curvy women showing off and embracing their bodies along with their declarations of body imperfections.

The women confidently talk about their love handles, stretch marks, and cellulite.

Here’s the goal of this campaign:

3 little words. 19 billion media impressions. 1 world changed forever. Now we’re back, sharing our stories and breaking down stereotypes until all women and young girls see themselves as beautiful.

Take a look at the spot below:

While some people believe this commercial promotes an unhealthy lifestyle, I think it promotes self-esteem and self-love.

Realistically, there are some women who are naturally thick and is as healthy as a horse. While there are smaller women who are not so healthy.

A revolution in the making. No filters. No fears. No looking back. #ImNoAngel is here.

A post shared by Lane Bryant (@lanebryant) on Sep 18, 2017 at 6:08am PDT

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As for me, I am naturally thick and in order to be healthier, I need to get back into a more healthy lifestyle. As you can see from my previous fitness posts, I have always promoted a healthy lifestyle and also promote being confident and staying empowered with positive energy.

Once I’m at my ideal weight, I’ll still be, “thicker than a Snicker!” Boom!

Hats off to Lane Bryant for an empowering campaign!

What do you think of Lane Bryant’s #ImNoAngel campaign? #XpressYourself in the comments below.